Giving you the power to stay in touch.
Always thinking of that customer that slipped away? Marketing and Targeting can make sure you never have to feel that heartache again, keeping you in touch with anyone who’s digitally interacted with your brand (or any of your competitors).
Attracting those prospects back.
With any digital strategy, a combined two-pronged attack that uses both remarketing and retargeting is the best course of action. How we do that is simple: we’ll establish audience profiles within Google and Facebook that we’d like to remarket to and create highly engaging ads to ‘follow’ them around the web, tempting them to your website. We’ll also make sure that ads and messaging are adapted to suit individual audiences, making them as relevant as possible to increase chances of a click-through.
What do we offer?
Deployed through the Google ads platform, marketing gives you the ability to identify and target online consumers who have actively shown an interest in you. So, whether they’ve visited your website, or a key competitor’s, we can show them an ad designed to tempt them back to you.
Retargeting works in a pretty similar way to remarketing, using Facebook’s pixel platform. In a nutshell, this handy little marketing tool gives you the opportunity to ‘follow’ potential customers who have already interacted with your website, showing them engaging ads designed to tempt them back.
We can create remarketing campaigns tailored specifically to your desired outcomes; filtering who we target by geographic location or search habits to make for the best possible chance of conversion. No cast a net and hope for the best stuff here.
This is an effective strategy when it comes to mobile vs desktop browsing. Many consumers typically use mobile to casually browse content they’re interested in, many will then wait until they’re on desktop before committing to any kind of action. These ads will help to give them a nudge in the right direction, reminding them of just how great you are.
Fonte House Behind MRS Filling Station, First Artillery Junction, Aba Road, Port Harcourt, Rivers State, Nigeria.
Phone: +234 703 0163 486
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